Mid-market companies are vital to the global economy. In the US these businesses account for $10 trillion annually, while in the EU-4 (UK, Germany, France and Italy) they account for approximately a third of private sector revenue. The challenges and costs of expanding internationally is a major obstacle for many of these companies from realising the opportunities new markets offer. As margins get tighter and competition increases, having access to new markets could be vital for mid-sized businesses despite the tough economic climate at present. 

Despite these challenges, growing companies should not discount international expansion as a viable strategy. Internally, it is vital they have the infrastructure to support sustainable growth across borders from the digital capabilities necessary to enter new markets to having the operational capacity to meet increased and non-local demand. Leveraging the capabilities of multinational partners can also help facilitate expansion. This allows growing companies to have local bases in new locations, can help create trust in regions the businesses lack brand recognition and other localised expertise which can be invaluable when expanding into the unknown. 

This webinar hosted by the Financial Times, in partnership with Citi Commercial Bank,  explored what growing businesses should consider to make global expansion successful and their options for ensuring they are prepared for the challenges of doing so.

Understand

 what growing businesses need to consider to make global expansion successful

Connect

and build relationships with some of the biggest names in the industry

Discover

new roles partnerships can play in helping overcome some of the challenges of expanding operations into new regions

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